OTTAWA – With a tremendous amount of choices at their fingertips, YouTube is the most popular way that Canadian consumers listen to online audio, says a new report from Media Technology Monitor (MTM).
Streaming Audio: Analysis of the English-Language Market outlines trends in the use of streaming audio among Anglophones, with a focus on high level data about streaming audio overall, through YouTube and AM/FM radio streams.
Highlights from the report include:
– Streaming audio online continues to be a popular online activity among two thirds of Anglophones, especially among the millennial set, students, and those with young children living in the home;
– While YouTube is intended primarily for video hosting, 55% of Anglophones use YouTube to stream music; and
– Despite the popularity of online audio, Anglophones are still investing more time on AM/FM radio via a receiver.
