Majority of advertisers buy video ads using guaranteed CPM, in TV-like fashion: report

TORONTO – In the midst of the Canadian television ‘upfront’ presentations, a new study on the video advertising market in Canada shows the vast majority of advertisers are buying their online video ads the same way they do on TV – in a reserved fashion.According to the analysis, which is based on over 112 million impressions delivered via Videology's video advertising platform from January through March 2014 in Canada, 89% of advertising campaigns were purchased on a guaranteed CPM.Additional highlights from the report include:- Advertisers are embracing a screen-agnostic approach to video advertising: in Q1, 30% of all campaigns included...