Magnify Digital expands audience development pilot with key fund partners

Magnify Digital, a Vancouver-based company that specializes in audience development technology for the creative industries, announced last week the Canada Media Fund (CMF), Telefilm Canada and the National Film Board of Canada (NFB) are joining founding sponsors Bell Fund, Shaw Rocket Fund and Telus Fund to expand Magnify Digital’s Audience Development Pilot. The pilot leverages Magnify Digital’s ScreenMiner, a tool that “empowers producers and filmmakers by providing invaluable data to understand audiences, enhance marketing strategies, and increase viewership for their film, TV, and web content,” according to a press release. “ScreenMiner aggregates data from a variety of sources such as social media,...