Magnify Digital, a Vancouver-based company that specializes in audience development technology for the creative industries, announced last week the Canada Media Fund (CMF), Telefilm Canada and the National Film Board of Canada (NFB) are joining founding sponsors Bell Fund, Shaw Rocket Fund and Telus Fund to expand Magnify Digital’s Audience Development Pilot.
The pilot leverages Magnify Digital’s ScreenMiner, a tool that “empowers producers and filmmakers by providing invaluable data to understand audiences, enhance marketing strategies, and increase viewership for their film, TV, and web content,” according to a press release.
“ScreenMiner aggregates data from a variety of sources such as social media, video sharing platforms, broadcaster VODs, websites, ad campaigns, uploads, and manual inputs, and offers a comprehensive view of where today’s audience consumes content,” the release says.
As part of the pilot, select projects funded by Bell Fund, Shaw Rocket Fund, Telus Fund and now the NFB receive a free 24-month subscription to ScreenMiner. Production companies funded by the CMF and Telefilm that are interested in accessing a ScreenMiner licence are invited to fill out a form with details about their project.
“Together with our partners, we are committed to advancing the Audience Development Pilot and amplifying the reach and impact of Canadian content,” Moyra Rodger, CEO of Magnify Digital, said in the press release. “The aim is to establish a new standard for building and evaluating audience success for film, TV, and web content.”
“We are delighted to welcome the CMF, Telefilm, and the NFB to the Audience Development Pilot,” said Bell Fund, Shaw Rocket Fund and Telus Fund in a joint statement. “Their support is essential in expanding the scope of the initiative and opening new doors for content creators to connect meaningfully with their audiences.”
“We are committed to supporting initiatives that propel our industry forward. The Audience Development Pilot is a testament to the power of partnership and innovation in the Canadian media landscape,” the CMF, Telefilm and the NFB said in a statement.
