Made|Nous to return to Oscars telecast

TORONTO – Made|Nous, the consumer-focused industry push to get Canadians to notice more Canadian content celebrates its first year this weekend. It made its world premiere one year ago during Etalk Live At The Oscars on CTV and this Sunday a new promo will debut. Research, according to the Canada Media Fund, demonstrates Made|Nous has had a positive impact. The Thursday press release says 48% of those aware of Made|Nous had an increased perception of Canadian content as a result of the campaign and 52% felt more favourable towards the term Canadian content. Additionally, 49% of those surveyed said they...