TORONTO – Made|Nous, the consumer-focused industry push to get Canadians to notice more Canadian content celebrates its first year this weekend.
It made its world premiere one year ago during Etalk Live At The Oscars on CTV and this Sunday a new promo will debut.
Research, according to the Canada Media Fund, demonstrates Made|Nous has had a positive impact. The Thursday press release says 48% of those aware of Made|Nous had an increased perception of Canadian content as a result of the campaign and 52% felt more favourable towards the term Canadian content. Additionally, 49% of those surveyed said they are more likely to watch a television show if they know a Canadian is involved – 20% higher than those unaware of the campaign.
Made|Nous celebrates the works of Canadian creators in film, television, video games and digital entertainment, both at home and abroad and is the result of a collaborative effort between key entertainment industry players: the CMF and Telefilm Canada, as well as agency partners Torque Strategies, One Twenty Three West, and Agence Cartier. An additional 30 industry partners have joined the campaign, including Bell Media, CBC/Radio-Canada, Corus Entertainment and Cineplex, who have provided in-kind support.
Please click here for the new promo and here for the full press release.
