‘MADE Better’ billboards launch CMF and Telefilm campaign celebrating Canadian talent

By Connie Thiessen Telefilm Canada and the Canada Media Fund (CMF) have launched their new MADE | NOUS campaign “MADE Better” with a series of Hollywood billboards celebrating Canadian filmmakers that have been erected near Hollywood Boulevard and Highland Avenue in Los Angeles. Amid the sea of “For Your Consideration…” billboards in L.A. that pop up during awards season, the MADE | NOUS billboard share the visual of four directors’ chairs with the names (Denis) Villeneuve, (Sarah) Polley, (James) Cameron, and (Domee) Shi, accompanied by the message “Need Direction? Look North.” Other billboards in the campaign play on our collective reputation for politeness sharing the message that Canadians are “Politely Kicking Ass. (Sorry.)” “Canada is...