Mackechnie joins BBC Worldwide North America as VP, digital ad sales for BBC.com, Canada

NEW YORK and TORONTO - BBC Worldwide North America has named Sandra Mackechnie as vice-president, digital ad sales for BBC.com, Canada.Mackechnie, pictured, joins the company from Postmedia Network where, as VP digital advertising and strategy and head of digital strategy, she led the corporate digital advertising initiatives, structure and process for all web and mobile platforms. Prior to that, Mackechnie was the director of digital sales at Rogers Digital.Based in Toronto, Mackechnie will be responsible for generating new business and expanding the existing business across a number of digital platforms and custom creative solution opportunities. She will manage the in-house...