LONDON, UK – Natural history producer Love Nature and conservation organization WWF International are teaming up on a new content partnership that will see both organizations work together to promote the protection of wildlife and animal habitats worldwide.
As part of the partnership, WWF International will share exclusive, original scenes from Love Nature’s library of 4K content via its global Twitter, Facebook and Instagram platforms under the hashtag #WWFLovesNature. Simultaneously, Love Nature will leverage WWF International’s digital hub and social media networks to drive adoption of its nascent 4K streaming video service.
To kick off the collaboration, Love Nature has pledged to donate a portion of its streaming video service proceeds to WWF International, which will be directed to training programs for Wildlife Crime Rangers in Cambodia’s Serepok Wildlife Sanctuary and Phnom Prich Wildlife Sanctuary.
“WWF International and Love Nature have a shared interest in connecting people with the beauty and wonder of nature, while also shining a light on environmental issues that impact our changing world,” said Love Nature International managing director Jo Parkinson, in the news release. “With WWF International’s expansive reach and Love Nature’s ability to give audiences an up-close and personal look at habitats globally, this partnership will give us a meaningful opportunity to advocate for conservation change and grow our community of passionate nature lovers everywhere.”
