Cable / Telecom News

Look for another low cost wireless brand, from Bell


TORONTO – Bell Canada isn’t content to let Telus and Rogers and Freedom dominate the discount segment of the wireless market.During a conference call with financial analysts today discussing its third quarter results, BCE CEO George Cope said to watch for something from Bell to compete along side of Rogers’ chatr and Telus’ Public Mobile - what are sometimes called “value brands” in the industry as they tend to serve those in the low income segment of the population.Bell, whose Virgin Mobile brand competes with Rogers’ Fido and Telus’ Koodo, doesn’t have such a third brand since it killed off...