Lonestar goes off into the sunset to become MovieTime

MONTREAL - CanWest Broadcasting is rebranding Lonestar, a Western-themed cable channel, as MovieTime, a digital offering of popular Hollywood movies. CanWest says that MovieTime, which goes live Oct. 6, will feature more than 250 Hollywood movies.Catering to adults 25-54, MovieTime will offer viewers unparalleled access to an extensive collection of contemporary hit movies."There are few things that generate as much excitement, delight and passion as people's most-loved movies and with MovieTime, we are thrilled to give audiences a one-stop channel to catch all their favourite hits," says Barb Williams, executive vice-president, content, Canwest Broadcasting.Canwest says Movietime reflects its on-going efforts...