MONTREAL – CanWest Broadcasting is rebranding Lonestar, a Western-themed cable channel, as MovieTime, a digital offering of popular Hollywood movies. CanWest says that MovieTime, which goes live Oct. 6, will feature more than 250 Hollywood movies.
Catering to adults 25-54, MovieTime will offer viewers unparalleled access to an extensive collection of contemporary hit movies.
"There are few things that generate as much excitement, delight and passion as people’s most-loved movies and with MovieTime, we are thrilled to give audiences a one-stop channel to catch all their favourite hits," says Barb Williams, executive vice-president, content, Canwest Broadcasting.
Canwest says Movietime reflects its on-going efforts to review its properties to ensure it focuses its efforts and investments on products that have the greatest audience and subscriber appeal
"Lonestar was already successful but when we tested the concept of MovieTime, it was such a winner that we decided to rebrand the entire channel," Williams said. "That’s why we’re confident that MovieTime will be successful in satisfying viewers’ insatiable appetite for movies."
The channel will be available in Canada through Rogers, Shaw, Cogeco, Bell TV, Star Choice and Videotron.
