REGINA – SaskTel has recorded more than 2.4 million video plays since adding community programming to its Max TV lineup five years ago.
The company was the first service provider in Canada to offer community programming using a video on demand platform when Local on Demand launched on December 13, 2006. Today customers can choose from more than 250 programs in 20 categories, including the popular Max Magazine current affairs show and Riders to the Max featuring coverage of the Saskatchewan Roughriders, amateur sporting events and musical performances.
Most of the content is produced by a local production company, but Saskatchewan residents are also encouraged to submit their own videos and programming suggestions. SaskTel also recently introduced high definition videos to the service.
“It’s been a pleasure to watch our customers embrace Max Local on Demand over the past five years,” said chief marketing officer Stacey Sandison, in the announcement. “Local on Demand’s unique programming lineup will continue to put a spotlight on local events and attractions across the province while delivering educational and fun content that viewers won’t find anywhere else.”
