Living the good life: Bell Media and Toyota Canada team up for new online series

TORONTO – Bell Media and Toyota Canada have announced today their collaboration on a new original online series called “Refined,” available now at Discovery.ca/Refined. Hosted by Patrick McMurray, owner of Toronto culinary hotspots Starfish and The Ceili Cottage, “Refined” follows one man’s search for sophisticated luxury. The 12-episode series rolls out once-per-week on Mondays until June 15. Refined host Patrick McMurray All of the episodes include co-branded opening graphics, product integration, and two Toyota promotional pre-rolls exclusive to the microsite. The episodes will also be promoted with a series of animated and static display banners to run across Bell Media’s...