Live @ the Orange Lounge - only on Bell

TORONTO – With so much same-ness in the channel lineups of competing providers like satellite and cable, carriers are looking for original ways to offer a point of difference to customers – and potential customers. Bell Canada, in partnership with Universal Music Canada, revealed one today by taking the wrapper off a nifty new product: Live @ the Orange Lounge, an exclusive mix of technology and original live music content. Fans can now watch and listen to a favourite Universal artist whenever, wherever and however they want. And this is probably just the first of many other new content deals...