CALGARY – Shaw Communications has named Jim Little as its chief marketing officer, effective April 26.
As CMO, Little will lead the strategic direction for the overall marketing and brand experience for all lines of business at Shaw. He will oversee all marketing activities to strengthen corporate brand, maximize sales, increase market share, and maintain industry leadership across all aspects of the business.
Little has held senior marketing, brand and communications roles with organizations including Bell, Alcan, Bombardier, and most recently as the chief brand and communications officer for RBC.
"We're pleased to welcome Jim to the senior leadership team at Shaw," said CEO Brad Shaw, in Thursday’s announcement. "Jim's past experiences will help us lead the charge in building the Shaw brand across Canada."
