Limited content, primitive conversion, encoding and set-top issues, 3DTV adoption will be slow

By Alan Breznick

ATLANTA - Despite the helpful global boost supplied by the World Cup, 3DTV will need a lot more quality content to drive consumer interest in the technology, according to a panel of 3DTV experts.Speaking at a recent Light Reading conference in Atlanta, the experts said a few early technology adopters may put up with a limited pool of 3D programming initially. But, they warned, 3DTV won’t attract mainstream viewers until there's a large menu of high-quality 3D shows and movies available.Faced with that content gap, some TV set manufacturers are now building in chips that can convert existing 2D content...