Life dies Monday; Slice is born

TORONTO - Alliance Atlantis has unveiled a nationwide integrated marketing communications campaign to support the launch of their newly-branded lifestyle TV channel - Slice. The multimedia campaign reflects the channel's "vibrant and defiant style, and integrates online, on-air and out-of-home elements," says the press release. Slice takes the place of the venerable Life Network, which was launched in 1995. “To introduce Slice to consumers, we have developed an extensive campaign designed to hit women in original and unexpected ways.” says Gail Rivett, senior vice-president, marketing and publicity at AA. “While the exposure for Slice will be significant, what’s equally important...