Levitt expands role after Comedy Central axes digital group

NEW YORK – Toronto expat Walter Levitt has added to his list of responsibilities at Comedy Central after the company eliminated its standalone digital group.Levitt, who holds the title of chief marketing officer for the U.S. cable channel, will now be responsible for outreach across all platforms, including overseeing all facets of strategic and creative marketing for the brand, including the recently formed Fan Engagement team that handles social and digital marketing through such partners as Twitter and Facebook.According to a report in Variety, the reorg is designed to further unify the channel’s strategy across TV, online and mobile platforms.