LETTER TO THE EDITOR: To tax or not to tax, that is the question

YES, THERE IS ANOTHER way to create new, sustainable revenue streams for all participants of the system (Re: COMMENTARY: People won't stand for it, January 31). Hyper-targeted digital advertising is on the verge of truly changing the ad model for North American television operators both conventional and specialty. It works the lab now and is moving to the field this spring, and more trials are coming in 2008. I am somewhat sympathetic to the challenges facing firms like CTV and Global and understand their arguments. However there are alternatives to taxation that may in fact be better for all parties. Companies...