LETTER TO THE EDITOR: Sports story misinforms, misleads, says Bell Media chief

TUESDAY’S ARTICLE ON PACKAGING flexibility, the cost of sports, and the evolving demands of consumers unfortunately misinforms and misleads readers by providing a narrow view of a complex ecosystem. Several important facts are worth pointing out. (Note, for simplicity I’ll use “cable” to represent all cable, satellite, and IPTV distributors, except where specified). FACT: Content costs are indeed increasing. Creating and acquiring content is frustratingly immune to productivity and efficiency improvements demonstrated in industries like computers and technology. Creating content is entirely a people business. The cost goes up every year. And sports content costs are increasing the fastest. But...