Radio / Television News

Letter to the Editor: Prior comment on ad load needs more clarity

IN THE MIDST OF a busy upfront event last week, I made a comment that was published in an article earlier this week on Cartt.ca which requires some clarification.Decidedly, at CBC, we are not looking to reduce our ad load. Simply stated, advertising revenue is integral to our business model. As Canada’s public broadcaster, our goal is to offer not only high-quality and creatively ambitious content, but also distinctly Canadian programming and advertising revenues are fundamental to helping us deliver on that promise.The consultant I referred to is sharing best practices for how our program formats can be better designed...