LETTER TO THE EDITOR: CEO's premise has a flaw

HUBERT LACROIX'S EXCELLENT article on CBC's web and digital activities has one flaw, it aggrandizes the audience numbers of cbc.ca, which by any measure are small compared to conventional CBC TV and radio. M. Lacroix would do well to read my CRTC report on measuring audience success, which defines terms like audience reach (Click here for that) Audience reach is the measure used for the web primarily because it conceals the fact that very few people actually visit most individual web sites with any frequency. Here is how I defined reach: "Reach is sometimes called cume audience and in Internet...