LETTER TO THE EDITOR: Broadcast brands will gain, not lose, importance

THIS WILL PROBABLY COME AS NO surprise coming from someone who earns their living marketing television brands, but I completely disagree with several comments in your editorial "This is the new TV" (September 28, 2005).It goes without saying that viewers watch TV for the content. And it's the content that makes them stay with – or, heaven forbid, click away from – a channel. But to suggest that brands will no longer play a role in a more fragmented TV universe is, frankly, naive. In a 500-channel/on-demand/PVR universe, brands – network brands, VOD brands, other content aggregator brands – will...