LET’S TALK TV: Set top data working group gets moving

GATINEAU – Earlier this month, a group of 14 broadcasters met for the first time to begin figuring out how to develop a subscription television set top box data measurement system.In its TV Policy Review decision, the CRTC said building such a system would be a very good thing and set a deadline of April 13th for an industry-wide working group to start moving. Representatives from Bell Canada, Blue Ant Media, CBC, Cogeco, Corus, Eastlink, the Independent Broadcasters Group, MTS, Pelmorex, Quebecor, Rogers, SaskTel, Shaw and Telus met on April 8th saying in its first letter to the Commission that...