LET’S TALK TV: Does the industry fear what the set-top box data might say?

GATINEAU – Despite the fact cable and other TV carriers in many countries are compiling and using data gleaned from customer set top boxes to modify their programming and advertising, Canadian companies seem loathe to do the same or are apathetic about moving quickly to gather that real-time information, according to their submissions to the CRTC’s TV Policy Review, slated to get under way a month from tomorrow.The Commission asked nine different questions about establishing a set-top box (STB) audience measurement system in Canada, covering issues from consumer privacy to costs and governance. With a few exceptions (especially from the...