Let your apps do the walking. SaskTel rolls out phonebook search aids

REGINA – An innovative new mobile phone application promises to help BlackBerry and iPhone users in Saskatchewan navigate the phone book.Launched by SaskTel subsidiary DirectWest, the apps are compatible with the company’s new on-line phone book which itself offers features like search engine-friendly architecture, mapping and driving directions, and product offerings that let businesses promote themselves using rich content such as videos and display ads.“These device specific apps are the next evolution of the Mobile SaskTel Phonebook that allow users access to the SaskTel Phonebook via their cell phones,” said DirectWest president Gord Farmer, in the announcement. “These new launches, coupled...