Led by consumer goods, cross-screen video ad campaigns up 44%: Videology

TORONTO – Cross-screen video campaigns continued their year-over-year growth, with mobile advertising now part of the majority of advertising campaigns run in the Canadian marketplace, according to new data by Videology.The Q4 2015 Canadian Market-at-a Glance report analysed all impressions run through Videology's platform in Canada in the fourth quarter. Of all video campaigns, 46% targeted desktop only, 33% targeted desktop and mobile, and 12% targeted desktop, mobile and over-the-top together. Campaigns comprised solely of mobile video totaled 7% of all campaigns, up from 3% of all campaigns last quarter.View thru rate continued to be the most popular campaign objective among advertisers in Q4,...