LeafsTV speeds up its marketing

TORONTO – Team-owned Leafs TV announced Thursday that the network will be the primary sponsor of the #22 Dodge Charger in the final three Ontario-based races of the 2007 NASCAR Canadian Tire Series.“We’re delighted to have this association with 22 Racing and NASCAR," said Chris Hebb, senior vice-president, broadcast and content, Leafs TV and Raptors NBA TV. “Many of our viewers are also fans of NASCAR and this initiative ties in perfectly with our goal of extending our brand and awareness outside of the traditional means”. The three races are: - Saturday, September 1 at Cayuga Speedway in Hamilton; -...