Radio / Television News

LeadsRx provides free ad analysis to independent radio broadcasters

PORTLAND, Oregon — Marketing attribution software company LeadsRx of Portland Ore., announced today it is offering small independently owned radio broadcasters in the U.S. and Canada complimentary analysis of their clients’ terrestrial advertising during the months of April and May. LeadsRx’s customers are typically larger broadcasters such as iHeartMedia and Westwood One in the U.S., but its new program is designed to help smaller, resource-constrained broadcasters in a time of need as the industry and advertising clients face business uncertainty during the Covid-19 and economic crises, says the news release. Now, independent broadcasters with 10 or fewer radio stations in...