PORTLAND, Oregon — Marketing attribution software company LeadsRx of Portland Ore., announced today it is offering small independently owned radio broadcasters in the U.S. and Canada complimentary analysis of their clients’ terrestrial advertising during the months of April and May.
LeadsRx’s customers are typically larger broadcasters such as iHeartMedia and Westwood One in the U.S., but its new program is designed to help smaller, resource-constrained broadcasters in a time of need as the industry and advertising clients face business uncertainty during the Covid-19 and economic crises, says the news release.
Now, independent broadcasters with 10 or fewer radio stations in Canada and the U.S. can take advantage of LeadsRx’s advertising analysis, which includes showing increased web traffic after exposure to radio advertising (web lift), and segmentation analysis by daypart, advertising creative, and more.
How it Works
- Interested Canadian and U.S. broadcasters can either contact LeadsRx at (844) 629-7627 and info@leadsrx.com or by submitting their details to get started.
- A LeadsRx data scientist will field requests for assistance and will assist in setting up the system.
- The broadcaster will provide post spot log data to LeadsRx for inclusion in the study. LeadsRx will also need access to web analytics data from the advertiser.
- Then, LeadsRx will do all the work to analyze results of advertising programs. Work will include evaluating web lift as well as various segmentation studies.
- Either the broadcaster can provide the findings and recommendations to advertisers, or a LeadsRx data scientist will join them in presenting details to their clients. A PDF report will be generated as the basis for conversation.
For more information, please click here.
