LCN launches Ça Vous Regarde campaign

MONTREAL — TVA Group’s all-news channel Le Canal Nouvelles (LCN) launched Monday a new campaign with the tagline “Ça vous regarde” (English translation: “It’s your business”). Developed by Montreal marketing agency Colab Studio, the campaign highlights the tireless work of the LCN news team to not only keep Quebecers informed during the Covid-19 crisis, but also to take the time to explain how the latest news effects their everyday lives, says the press release announcing the new campaign. The marketing initiative also references the bond of trust LCN has developed with Quebec audiences through the years. “LCN reporters have stood...