Laurence revamps Rogers organization, unveils new plan for growth

TORONTO - Rogers Communications unveiled a multi-year plan Friday afternoon that it says will “radically improve” its customers’ experience, and enable it to “reaccelerate revenue and cash flow growth relative to its peers”.The plan, dubbed Rogers 3.0, will see the company create separate consumer and enterprise business units, while keeping its existing media business unit. All customer experience functions, including customer care call centres, field operations, go-to-market and online channels, will be brought together into one team reporting to CEO Guy Laurence.The new structure will be as followes:- Consumer Business Unit: Rob Bruce, president- Enterprise Business Unit: Larry Baldachin, interim president-...