Kik, Massively, team up on mobile messaging story to support film launch

TORONTO – Kik Interactive is partnering with content platform Massively on an interactive text-messaging story game to support the newly launched theatrical trailer for the next installment of the horror film series Insidious.Developed by Massively’s creative team for new and long-time fans of the Insidious series, the adventure introduces Kik users to the character of Quinn Brenner, the new film’s teenage heroine. The non-linear story allows Kik users to chat with Quinn and participate in a transmedia experience that reveals plot points and characters from the film.Inspired by the idea that fans want to chat with characters they love, Massively...