CALGARY and NEW YORK — Calgary-based kids streaming service Kidoodle.TV announced Monday it has expanded its partnership with digital advertising specialist Playwire to monetize its kids content. Playwire’s Kids Club, the New York-based company’s suite of “kids safe” technologies, allows publishers and brands to monetize their mobile apps, streaming platforms and websites to children around the globe. The combination of Kidoodle.TV and Playwire’s Kids Club gives advertisers an opportunity to reach a massive new audience, says the news release. Kidoodle.TV’s content — from Paw Patrol to Kidz Bop and Lego City — is watched by more than 53 million highly...
