Katy Perry plugs Astral's new music on demand service

MONTREAL – Astral Radio is banking on the star power of pop singer Katy Perry to push its new on-demand digital musical service. The promotional campaign, featuring Perry, will be seen nationally on Cineplex theatre screens, together with a digital online marketing campaign (click here for a sneak peek at the spot). The service, officially announced last month, offers listeners new and innovative platforms to discover and share new music. The service has been launched on all of Astral’s Virgin Radio stations in Canada (Toronto, Montreal, Edmonton, Calgary and Vancouver), its NRJ network across Quebec, and various other Canadian Top...