Just For Laughs launches NFT beta marketplace

MONTREAL and LOS ANGELES — The Just For Laughs Group announced today the launch of its new Galleria NFT (non-fungible token) beta marketplace, where fans can purchase pieces of comedy history in the form of original digital art. Starting today, Just For Laughs, which is owned by Bell Media, Groupe CH and ICM Partners, is offering “The Victor Collection”, digital art of the festival’s beloved mascot Victor “in three very clever and humorous poses,” reads a press release. These pieces are being sold in tiers representing their rareness, from exclusive (US$14) to rare (US$40) to legendary (US$240), the release explains....