TORONTO – Digital media distribution company Yangaroo said it was successful in its goal of making the 2009 Juno Awards cheaper and a little greener.
Using its digital media distribution system (DMDS) 5.0, the 300 person Juno Awards jury, and 1,700 members of The Canadian Academy of Recording Arts and Sciences (CARAS) were able to review musical material on-line, eliminating the need for a third party supplier to collect, manage and distribute the approximately 15,000 physical CDs.
This process “helped to reduce both costs and waste from packaging and shipping materials across the country”, Yangaroo’s press release said.
"Once again, the Canadian music industry leads the way," said Cliff Hunt, Yangaroo’s chairman and COO, in the release. "This digital delivery process made possible by DMDS 5.0 proved to be faster, more efficient, less expensive, and helped protect the environment. With its successful completion, we hope to engage other organizations in similar deals."
The music was accessed by either downloading it to burn on a CD, or by uploading it to an iPod. Promotional materials submitted with the music were also digitally accessible.
Votes were then cast on-line in the applicable categories, and the DMDS 5.0 system provided CARAS with detailed reports of the entire process. The final voting results were received by March 2, and will be announced at the 2009 Juno Awards show on Sunday, March 29 on CTV.
