OTT

June ad market shows some signs of recovery

Amazon and Pinterest actually saw YoY growth WHILE THE CANADIAN media market continues to struggle with unprecedented decreases in advertising revenue, June was a little better than May, according to Standard Media Index. The company’s data shows June saw an 11% improvement in dollars invested in ad spend over May. “June ad spend was down by (only) 38% YoY, in comparison to a 49% YoY drop in May,” said the company’s June report on the Canadian market. The data covers all media types, media owners and product categories. “Not surprisingly, the vast majority of publishers have experienced significant decreases in...
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.