TORONTO – Ethnic web-caster JumpTV announced a partnership with Telelatino today that grants JumpTV the exclusive Internet broadcast rights to the World Cup of Soccer Finals and the Women’s World Cup in the Spansh, Portugese and Italian Languages.
CBC holds the multiplatform rights for English and French and the Jump-Telelatino agreement is subject to the approval of FIFA, the sport’s governing body. If approved, soccer fans throughout Canada will be able to see all of the FIFA championship tournaments through 2014 live on the Internet. Hundreds of matches which won’t be available on television in Canada are expected to be streamed live on JumpTV.
The company expects to kick-off streaming of the FIFA tournaments with selected games from the under-17 World Cup this August, which will be hosted in Korea.
The web streamer also said today it intends to buy a million dollars worth of ad time on the Latino specialty service, paying for the time in 197,628 shares (pending Toronto Stock Exchange approval).
JumpTV plans to launch an ethnic media campaign on the Telelatino network to promote the availability of all of its approximately 90 Latin American, Spanish and Portuguese-language online TV channels as well as its growing library of video-on-demand content and pay-per-view sporting events – including the Euro2008 qualifying matches and the FIFA championship tournaments mentioned above.
"JumpTV and Telelatino share in a commitment to serve high-quality content to first and second generation immigrants," said Scott Paterson, chairman and CEO of JumpTV. "Telelatino is the premier television network for Latinos living in Canada so partnering with them to reach the over two million Spanish, Portuguese and Italian-speaking Canadians makes eminent sense."
