TORONTO – Canadian-based webcaster JumpTV has announced it will only focus on high-value sports and Hispanic broadcast content going forward.
It already provides that but has also been in the international language video game, too.
“JumpTV currently streams the most high-value sports programming on the Internet, including more soccer and sports content than any other licensed streaming site globally. In the last quarter, JumpTV streamed more than 5,500 sporting events comprising more than 10,000 hours of content on a live and on-demand basis. These events included BCS Bowl Games, NCAA volleyball and soccer championships, pre-season and holiday basketball tournaments and various other national or international championships, such as the FIFA 2010 World Cup South American qualifying matches, all drawing a large and highly passionate North American and international audience,” says the company’s press release.
Additionally, JumpTV has more than 80 partnerships with some of the world’s leading Hispanic television stations, including Caracol TV (Colombia), America TV (Peru), TV Chile (Chile) and others. These stations provide more than 1,000 hours of live daily content and extensive libraries of on-demand content.
"Going forward, JumpTV will be keenly focused on executing against a vertical sports strategy where we provide the most popular sports content available to an incredibly targeted, passionate and loyal audience. We plan on coupling this with a horizontal strategy of providing online access to the broadest Hispanic television content in the world. It is the intersection of these two strategies which will allow us to leverage both the sports and Hispanic audiences and related content to cross sell, up sell and broaden our current audience," said Jordan Banks, CEO.
