Joint task force on file formats and media interoperability takes flight

TORONTO - The North American Broadcasters Association (NABA) is one of the key sponsors of a new Joint Task Force (JTF) on file formats and media interoperability.Other sponsors include Advanced Media Workflow Association (AMWA), Society of Motion Picture and Television Engineers (SMPTE), International Association of Broadcast Manufacturers (IABM), American Association of Advertising Agencies (4A’s), and Association of National Advertisers (ANA). The European Broadcasting Union (EBU) is participating as an observer.The JTF has an ultimate goal to create greater efficiencies and cost savings for exchange of file-based content by bringing together manufacturers, broadcasters, advertisers, ad agencies, and industry organizations (standards bodies...