
MONTREAL – Mental health programs across Canada are benefiting today from Bell Let's Talk Day, the sixth annual event that sees Canadians joining with spokesperson Clara Hughes and the Bell Let's Talk team in a national conversation to help end the stigma around mental illness.
For every text message, wireless and long distance call made by Bell Canada and Bell Aliant customers, every tweet using #BellLetsTalk, and every Facebook share of the Bell Let's Talk Day image at Facebook.com/BellLetsTalk, Bell will donate 5 cents more to Canadian mental health programs. Bell's donations are made at no extra charge to Bell Let's Talk Day participants, though normal long distance or text charges, if any, apply.
"There's so much happening today all around the country in support of mental health and I invite you to join in wherever you are”, said Hughes, Canada's six-time Olympic medalist and national Bell Let's Talk spokesperson since the launch of the initiative in 2010. "Your calls and messages drive up Bell's funding for mental health initiatives nationwide, supporting more than 600 organizations large and small since we started Bell Let's Talk in 2010. Last year, Bell increased its donation by over $6 million – 5 cents for each of the more than 122 million messages we all shared on Bell Let's Talk Day 2015. That's a pile of nickels almost 400 CN Towers high. Let's add another tower this year!"
In 2015, the event set new records, with 122,150,772 interactions and an increase in Bell's donation of $6,107,538.60. #BellLetsTalk was the number 1 twitter trend in Canada and worldwide on Bell Let's Day 2015 last year, and the second most popular Canadian hashtag in all of 2015 after the federal election.