Jays run reveals why sports is so important to Rogers

TV wins, but 48% use social to engage more deeplyTORONTO – Two-in-three Canadians (66%) followed at least some of the Toronto Blue Jays’ 2016 playoff run according to the Sports Marketing Report, an independent, syndicated audience research survey from Toronto’s Solutions Research Group.Audience engagement with the Jays playoff run, which included the sudden-death wild card game win over Baltimore, the three-game sweep of Texas and the team’s eventual loss to Cleveland, was very strong. Half of Canadians – 49% – followed the Jays ‘very’ or ‘somewhat’ closely, seven points higher than the 42% who said the same thing for the...