Jays' July 1st broadcast a home run for AMI

By Lesley Hunter

TORONTO - Accessible Media Inc. (AMI)’s coverage of the Toronto Blue Jays’ Canada Day matchup against the Cleveland Indians garnered more than 20,000 viewers per minute, making it one of AMI-tv’s highest ranking live described events.Quoting Numeris data, AMI-tv said that it recorded AMA 2+ of 20.4 over the 6.5 hour game, with ratings peaking at 26.0 between 3:00 - 3:30 PM ET, marking the broadcast as the highest Jays game to date.AMI's director of programming Brian Perdue said that AMI-tv usually averages audiences closer to 7.0 in a 24 hour period, and suggested that southern Ontario’s stormy weather that...