Jack-FM launches loyalty program with $100,000 prize

TORONTO – Toronto's 92.5 Jack FM kicked off its new VIP loyalty program today, a first such promotion in Canada, it said.Listeners can visit the station's web site to register as a VIP and enter "an exciting world of privilege, opportunity and adventure for the Toronto Radio market," says the press release. Listeners can earn Jack Points by registering as well as participating in daily contests on the station. They can also receive special bonus point cards when the station is on location at promotional events and client locations. Listeners can spend their points by bidding on raffle draws like...