TORONTO – Omnicom Media Group has named Adam Ivers as the new president and CEO of its Toronto-based agency Highway Entertainment.
Ivers joined Highway Entertainment in 2007 and most recently held the role of executive vice president. Prior to Highway, Ivers was VP of programming for the former CanWest Global Broadcasting (now Shaw Media), in addition to stints at International Management Group Canada (IMG) and TSN.
“Adam’s experience in broadcast programming, entrepreneurial approach to deal making and his innate skill for working collaboratively, has resulted in both company growth and new ways of delivering value for our clients in a rapidly evolving industry,” said Page Thompson, CEO Omnicom Media Group North America, in the announcement. “He is the perfect choice to lead Highway Entertainment as it continues to create new and innovative media opportunities for OMD and PHD and their vast client base.”
Highway Entertainment works with content distributors and producers to create targeted media opportunities which complement the media buying strategies of Omnicom Media Group agencies OMD and PHD across North America.
