It took a while to sprout, but The Rural Channel, a unique spot on the dial, is growing

By Perry Hoffman

EMERALD PARK, Sask. - It may have taken a little longer than expected for Ag-Com Productions to bring The Rural Channel (TRC) to life, but it recently celebrated its one year anniversary. On May 29, 2013 the rural lifestyle and agri-food business channel hit Canadian airwaves through an exclusive distribution arrangement with Shaw Direct.Originally licensed in August 2008, TRC took five years to come to fruition. It had planned to go to air in 2011, but it had to wait on the launch of Shaw Direct’s new satellite. Even so, Bill Wilson (pictured), founder, president and CEO of TRC, says...