Ipsos MediaCT readying new methodology to measure how Canadians consume all media

TORONTO - Ipsos Reid MediaCT is offering agencies and media companies a new method to capture and measure how Canadians consume all media throughout their day and week.TouchPoints is a unique, consumer-centric multimedia survey that captures insights into how people use media. Currently managed in the UK by the Institute of Practitioners in Advertising (IPA), it addresses questions as to when, where, and how media is consumed, along with who the person is with, how they are feeling and what they are doing – while consuming that media.The TouchPoints HUB survey consists of a seven-day electronic diary (ediary) that requires...