Cable / Telecom News

IPGs must evolve to keep pace with consumer demand, says In Stat


AS INTERNET and user generated content migrate onto TVs and other video-capable devices, interactive program guides must transform into content and service discovery guides (CSDGs) to keep up with savvy consumers, says a new report from In-Stat.While several companies currently offer content discovery tools for service providers and device manufacturers, the market research firms predicts that as standards begin to define the interfaces, opportunities will be created for a wide range of entrants."A truly valuable CSDG will be personalized so that it can automatically limit choices to those that are likely to fit a particular end-user's habits," In-Stat analyst Gerry Kaufhold said in a press...