OTTAWA – Canadians are spending an increasing amount of time online, both in their homes and while on-the-go, and Netflix subscribers watch more video content than those who do not have the service, according to two new reports from Media Technology Monitor (MTM).
The report Internet Use in the Home and On the Go focusses on how Anglophones are utilizing the Internet in their homes, tracking the type of Internet connections they subscribe to, and delving deeper into data on hours spent online, with a focus on demographic trends.
Highlights from the report include:
– Internet use in Canada continues to rise and is nearly ubiquitous among certain demographic groups, such as those aged 18 to 34, students and high income earners;
– The amount of time Canadians are spending online also continues its ascent, with younger generations spending 26 hours online each week; and
– Close to nine in ten Anglophones have an Internet connection in the home, and the majority have high-speed access.
Internet TV has Changed: The Rise of Netflix examines how Canadians are changing the way they consume Internet TV service, and credits Netflix as the company that is best taking advantage of this consumer shift.
Highlights from that report include:
– After four years in the Canadian market, 29% of Anglophones report subscribing to Netflix;
– Even though Netflix is designed to be viewed on multiple platforms, two-thirds of total viewing is on a TV set, and only a third of Netflix viewers are watching from their tablets; and
– Between traditional TV, Internet TV and Netflix, users watch over 20 hours of content in a typical week – five more hours than those who do not subscribe to Netflix.
The reports are available now to subscribers on the MTM portal. MTM is the research arm of the CBC.
